Nomination
Giving emotions a name
“I wanted to create a precious bracelet for everyone."
Paolo Gensini
Founder
An italian reality, a precious jewel

There’s no source of inspiration and creativity more powerful than Italy.
There’s nothing more timeless than steel.

our company’s history

Our Nomination story begins in the 1980s in Florence, the centre of fashion and high-quality craftsmanship.
Nomination’s founder, Paolo Gensini, grew up in a farming community and has strong ties to the land and its traditions. His extensive experience as a goldsmith and metalworker, together with a keen intuition, led him to an idea which would revolutionise his life, as well as the jewellery industry worldwide. Paolo wanted to create innovative modular jewellery for men and women of all ages and socio-economic backgrounds. From this point forward, the road to success was short and well paved.

the composable revolution

Thanks to Paolo Gensini’s brilliant intuition, Composable is born: the modular bracelet you can personalise. Individual stainless steel links adorned with gold letters are attached together using an ingenious spring mechanism. You can combine these gold letter links to create a bracelet spelling out your own name. Composable represents the future, and triggers an innovation within the goldsmith industry. For the first time, stainless steel jewellery is recognised as important and fashionable at an affordable price.

nomination, a new language

The Composable Collection immediately becomes the very essence of the company, which is baptised “Nomination”, from the Latin, meaning “to name”.
Soon after, new symbols and materials are added to the selection of gold letter links, and Composable becomes a truly special good-luck charm. Stainless steel is enhanced with gold and silver, enamel, and precious stones, making it the perfect choice for every style and occasion.
Nomination creates a new way of communicating and expressing your personality through letters and symbols that represent you. It’s a powerful language which, right from the start, goes beyond Italian borders to win over the world and gain a huge cult following.

nomination today

Nomination is, today, a world leader in gold and stainless steel jewellery. Our message is expressed through new collections and lines which reflect our core values and embody Italian design and the artisanal craftsmanship which is Made in Italy.
Our innovative and original creations are explored in seasonal lines for both everyday prêt-à-porter use, as well as for life’s most precious moments.